THREADSENSE

INTEGRATED + LOGO, PRODUCT, AND APP DESIGN

This campaign involved using a new technology that has emerged in the past 3 years to solve a problem.

Thousands of people suffer from gas poisoning in the United States each year. ThreadSense is a pair of slippers that are made with specialty threads which change color when exposed to dangerous gases. Made in partnership with UGG and the Global Health Council, these slippers indicate a danger that cannot be detected by the human eye and thus help protect people in their own homes.

COPYWRITER: Jessica Miranda